Internet Golf Store – www.internetgolfstore.co.uk – is Random River’s first online store built using Magento – http://www.magentocommerce.com/. We went with Magento as the products that were being sold needed to be categorised in all sorts of different ways – by type, by brand, by user etc. Magento has advanced categorisation and navigation functionality that allows you to view a huge list of products, and then choose a number of criteria to filter that list by.
The site also makes use of some other useful Magento features such as wish lists, product comparison (very useful when looking at two apparently identical golf clubs!) and a very speedy one-page checkout.
Magento isn’t great for everything however. The managing products is very slow and cumbersome, and importing any products takes ages. It’s also difficult to use for non-technical people processing orders or … READ MORE