A few of my customers (e.g. www.page45.com) have recently added a forum to their site. Although forums provide a massive opportunity for businesses to develop and nurture a fanatically loyal band of enthusiasts, they can also lead to hours spent dealing with administrative and moderation issues.
My experience moderating the Actinic Community for four years has meant that I’ve had a chance to see what works with forums, and what really causes problems. Here are a few tips I offer people when they are thinking of adding a forum to their sites:
1) Purpose – It’s worth being really clear what the forum is there for in advance, and ensuring all new joiners know that. Is it just for people to ask advice from you or from other users? Is it also for people to generally network and become … READ MORE