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Monthly Archives: May 2011

Why Should You Bother With Twitter?

Originally Published on the Postcode Anywhere Blog

When I talk with my clients about using Twitter, half of them tell me they don’t understand it, and the other half don’t see why they should bother with it.

To be honest, I can see what they mean – it’s not like the average small business owner in the UK needs to know much about Justin Bieber’s latest haircut, or what Lauren might do next week in ‘The Only Way Is Essex’.

However, there are some massively useful things that a business owner can get out of Twitter, without even having to get that involved in it.

Here’s where to start.

Step 1 – Dip Your Toes In With A Search

Just go to and use the search bar to search for anything you like. If you sell angling equipment try … READ MORE