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Monthly Archives: June 2011

Using Twitter for Business

Originally posted here –

Twitter can be an incredibly powerful business tool.

You can use it to encourage loyalty with your current customers, and also connect to brand new people who you would never have reached before Twitter.

Which sounds marvellous in theory, but there’s no denying that it’s also a tricky medium to get your head around.

If you read my last article, you’ll already have set yourself up with a Twitter account and started following a few people. The next step is to engage with Twitter meaningfully and effectively in a way that’ll gain customers and drive sales.

The ultimate goal on Twitter is to get as many relevant people subscribing to (or ‘following’) your messages as you can. With more followers you have a larger ready-made audience for your news and promotions, and you also … READ MORE