Search Engine Optimisation is such a massive turn-off for most businesses. What I hear all the time from my clients is that it’s confusing, it’s highly technical, it takes a huge amount of effort, there’s conflicting information out there about how to do it and no matter how hard you work at it, there will always be some other competitor out there doing it better.
This is an attempt to cut through a lot of the waffle and jargon. More importantly, it should give you a few things to work on with your websites that will actually move you up the search engine results over time.
Relevance is Everything
Let’s start by going back to what Search Engine Optimisation is trying to achieve. We know it’s all about getting you as high as possible on search engine … READ MORE