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Monthly Archives: December 2011

Common Ecommerce Mistake #1: Get Niche or Get Out

Originally published here: http://blog.postcodeanywhere.co.uk/index.php/common-ecommerce-mistakes-1-get-niche-or-get-out/

One of the most common mistakes new online businesses make is trying to sell too many different kinds of things.

Last year I sat down with a lovely chap in his fifties who had an idea for an online business that he was really excited about, and he wanted me to help make his dream a reality. He had spent the last six months going round craft fairs and trade shows looking for unique and unusual gifts that weren’t available on the high street and he was going to create an online store that offered them all to the public.

“Great” I said, “So what sorts of products are you selling?”

“All sorts” he replied. And he wasn’t kidding. He had a selection of beautiful environmentally friendly candles, a range of cute animal slippers for kids, … READ MORE

The Truth About SEO

In last month’s blog post I talked about how you can influence how relevant search engines think you are by tweaking the content of your site pages.

I gave you some simple things to look at that were well within your control and will have a real positive effect.

This month, however, is where search engine optimisation gets ugly.

Get Into The Mind of Google

You see, the content on your page is only half the picture.

Imagine you are Google for a minute and Mrs. Jones approaches you and asks you to recommend a shop selling cakes in Bristol. You, as Google, want to make sure that the recommendation you give Mrs. Jones is of the highest possible quality so she will come back to you again next time.

So you have a look and you find three … READ MORE