In last month’s blog post I talked about how you can influence how relevant search engines think you are by tweaking the content of your site pages.
I gave you some simple things to look at that were well within your control and will have a real positive effect.
This month, however, is where search engine optimisation gets ugly.
Get Into The Mind of Google
You see, the content on your page is only half the picture.
Imagine you are Google for a minute and Mrs. Jones approaches you and asks you to recommend a shop selling cakes in Bristol. You, as Google, want to make sure that the recommendation you give Mrs. Jones is of the highest possible quality so she will come back to you again next time.
So you have a look and you find three … READ MORE