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Daily Archives: December 30, 2011

Common Ecommerce Mistake #1: Get Niche or Get Out

Originally published here: http://blog.postcodeanywhere.co.uk/index.php/common-ecommerce-mistakes-1-get-niche-or-get-out/

One of the most common mistakes new online businesses make is trying to sell too many different kinds of things.

Last year I sat down with a lovely chap in his fifties who had an idea for an online business that he was really excited about, and he wanted me to help make his dream a reality. He had spent the last six months going round craft fairs and trade shows looking for unique and unusual gifts that weren’t available on the high street and he was going to create an online store that offered them all to the public.

“Great” I said, “So what sorts of products are you selling?”

“All sorts” he replied. And he wasn’t kidding. He had a selection of beautiful environmentally friendly candles, a range of cute animal slippers for kids, … READ MORE