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Yearly Archives: 2012

Random River’s Secrets For Successful Websites

There are three things that are essential to make your site work.


There’s no point having a presence up on the web and not telling anyone about it. It’s like holding a party, but not sending out any invitations.

Visibility is key – if you’re not seen, you may as well not exist.

There are two parts to visibility.

Normal (Offline) Marketing – No-one understands your customers better than you do. What Random River can do is help you with ideas about how to reach them and to provide incentives for them to visit your site. Traditional marketing methods such as magazine advertising, direct mail and roadshows are proven to be as successful, if not more successful, than promotion purely through the internet.

Online Marketing – Search engines are free to be listed in, but the amount of effort … READ MORE

Common Ecommerce Mistakes #2: Making Your Business All About You

In the last article we met a customer of mine with an online gift shop idea that was doomed to fail before it even got off the ground. In that article I talked about the mistake he made trying to sell lots of different types of products on one website.

Sadly for him, that was not his only mistake…


A Difficult Question

“Who are your target customers?” I asked.

He looked at me blankly. I tried rephrasing the question.

“What sort of people do you think will be shopping at your store?”

“Well… Everyone”, he replied proudly, “everyone needs gifts don’t they? And my gifts are brilliant.”

He is no longer trading.


Find A Need And Meet It

You see, the problem with most startup ecommerce businesses is that they are terribly excited about what they are planning … READ MORE