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Monthly Archives: December 2012

Random River’s Secrets For Successful Websites

There are three things that are essential to make your site work.


There’s no point having a presence up on the web and not telling anyone about it. It’s like holding a party, but not sending out any invitations.

Visibility is key – if you’re not seen, you may as well not exist.

There are two parts to visibility.

Normal (Offline) Marketing – No-one understands your customers better than you do. What Random River can do is help you with ideas about how to reach them and to provide incentives for them to visit your site. Traditional marketing methods such as magazine advertising, direct mail and roadshows are proven to be as successful, if not more successful, than promotion purely through the internet.

Online Marketing – Search engines are free to be listed in, but the amount of effort … READ MORE