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Daily Archives: February 15, 2013

Shop Mobility – The Challenge of Mobile Ecommerce

Many of my customers are finding up to around 20% of their visitors are now using mobile devices to visit their online stores. However, the proportion of these mobile visitors that then go on and place an order is miniscule compared to people who visit using a standard computer.

Quick note: You can find out how many people visit your store using mobile devices by using Google Analytics. Check the ‘Operating System’ results – for example on my site I can see that 10% of my visitors use iOS (i.e. iPhones).

This is the challenge that is now facing all ecommerce sites: how do we encourage people using mobile devices to go on and place orders? For the last 10 years web designers like me have spent hours upon hours trying to create stores that just work correctly on all … READ MORE