When I first start working with a new client I always ask them to list two or three ecommerce sites they really like. This serves two functions: so I can get an idea of my client’s tastes, and also to … READ MORE
Many of my customers are finding up to around 20% of their visitors are now using mobile devices to visit their online stores. However, the proportion of these mobile visitors that then go on and place an order is miniscule … READ MORE
Being a child of the 80s, and a music fan, I spent a huge amount of my teens and twenties in Our Price (gone), Virgin Records (also gone) and HMV (you get the idea) leaving through the CD racks, sniffing … READ MORE
There are three things that are essential to make your site work.
There’s no point having a presence up on the web and not telling anyone about it. It’s like holding a party, but not sending out any invitations.… READ MORE
In the last article we met a customer of mine with an online gift shop idea that was doomed to fail before it even got off the ground. In that article I talked about the mistake he made trying to … READ MORE
Originally published here: http://blog.postcodeanywhere.co.uk/index.php/common-ecommerce-mistakes-1-get-niche-or-get-out/
One of the most common mistakes new online businesses make is trying to sell too many different kinds of things.
Last year I sat down with a lovely chap in his fifties who had an idea … READ MORE