When I first start working with a new client I always ask them to list two or three ecommerce sites they really like. This serves two functions: so I can get an idea of my client’s tastes, and also to … READ MORE
Shop Mobility – The Challenge of Mobile Ecommerce
Many of my customers are finding up to around 20% of their visitors are now using mobile devices to visit their online stores. However, the proportion of these mobile visitors that then go on and place an order is miniscule … READ MORE
RIP HMV – Will browsing soon be a thing of the past?
Being a child of the 80s, and a music fan, I spent a huge amount of my teens and twenties in Our Price (gone), Virgin Records (also gone) and HMV (you get the idea) leaving through the CD racks, sniffing … READ MORE
Random River’s Secrets For Successful Websites
There are three things that are essential to make your site work.
Visibility
There’s no point having a presence up on the web and not telling anyone about it. It’s like holding a party, but not sending out any invitations.… READ MORE
Common Ecommerce Mistakes #2: Making Your Business All About You
In the last article we met a customer of mine with an online gift shop idea that was doomed to fail before it even got off the ground. In that article I talked about the mistake he made trying to … READ MORE
Common Ecommerce Mistake #1: Get Niche or Get Out
Originally published here: http://blog.postcodeanywhere.co.uk/index.php/common-ecommerce-mistakes-1-get-niche-or-get-out/
One of the most common mistakes new online businesses make is trying to sell too many different kinds of things.
Last year I sat down with a lovely chap in his fifties who had an idea … READ MORE
The Truth About SEO
In last month’s blog post I talked about how you can influence how relevant search engines think you are by tweaking the content of your site pages.
I gave you some simple things to look at that were well within … READ MORE
The Only SEO Guide You’ll Ever Need – Part 1
Search Engine Optimisation is such a massive turn-off for most businesses. What I hear all the time from my clients is that it’s confusing, it’s highly technical, it takes a huge amount of effort, there’s conflicting information … READ MORE
Actinic Online Part 3 – Menus
Designing With Actinic Online – Part 2
Having come up with a design I think would work in Actinic Online (original article is here if you haven’t seen it) the next job was to get access to the design options in Actinic Online and start playing.… READ MORE