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Category Archives: Design

Never Knowingly Over-Designed

When I first start working with a new client I always ask them to list two or three ecommerce sites they really like. This serves two functions: so I can get an idea of my client’s tastes, and also to give me something to fire my imagination when I’m coming up with design concepts. Interestingly I’ve noticed of late that there is one ecommerce site that gets cited more than any other as something businesses aspire to emulate – John Lewis (www.johnlewis.com).

What is it that makes this site so good? Why is this site held up more than the sites of the other high street brands as an example of how to do great ecommerce? Here are my thoughts on the matter.

Mega Useful

The most prominent feature on the site is the ‘mega-menu’ – the main … READ MORE