This online store offers a lovely selection of scarves to send as gifts. But the most interesting aspects of this site are ‘under-the-hood’ as it has been built using the new ‘Actinic Online’ platform. Giraffe in a Scarf is actually one of the first sites to be built on this new platform since it launched in the UK, and Random River worked closely with Actinic’s team to create an attractive a unique design for the site.

As well as customising the look and feel of the site, Random River also made use of some of Actinic Online’s clever built in features such as multiple interchangeable product images, and single-use discount coupons – which Giraffe in a Scarf send out with each order in order to encourage scarf recipients to spread the love to their friends.

“We wanted an eye-catching design incorporating a simple ecommerce user journey”, says Jonathan Jensen of Giraffe in a Scarf “Chris has done a fabulous job and given us a stylish and fresh website”.

Actinic Online’s simple online interface mean that wherever they are in the world, the owners can add products, deal with questions, process orders and watch their online business grow.