As well as creating a new look and feel for their Actinic site, the aim of this project was to help Cleaning Spot to clarify the six main areas of their business. To do this, Random River implemented a tab based menu system across the top, and also a set of clear and attractive navigation buttons on the home page.
The other main emphasis of the design was to create something simple and elegant so that the products could be the stars of the site, rather than the design. So although there are some neat little design flourishes on the site, most of the design process involved taking design ideas out of the site, rather than adding new bits and pieces in. The result is a modern, fresh and stylish design that will hopefully stand the test of time.