Dolphin Sealants needed a site to perform two functions. Firstly they needed a site which would promote their on-site services to building companies. Secondly they needed an online store to sell sealants to retail customers.
Random River’s approach was to set up a range of ‘Project’ pages which talked about Dolphin’s previous projects and ‘Mastic Men’. Then the rest of the site is a clean, modern ecommerce site with clear product presentation and some nice features – such as the grids of colour options on the coloured sealants.