English Cufflinks wanted a clean and modern redevelopment of their existing HTML-based site. As a company they are Mac-based, and they wanted something online that they could access from lots of different PCs. For these reasons Actinic Desktop wasn’t practical. Their biggest concern was maintaining their enviable Google position so whatever solution we found needed to allow a great deal of search engine optimisation.
The solution we found for them was called ‘CS-Cart’ – a highly functional and customisable online solution based on PHP and MySQL. Using CS-Cart, Random River was able to implement the design the client supplied, and also set up the sophisticated range of engraving options that were required for the cufflinks. It was also possible to supply search engine friendly page name aliases for each page in the site.
Since going live with the new site, the English Cufflinks has seen no drop-off of Google traffic, and has been delighted to see an increase in sales conversions at the site.