The Safe-Light site only sells a handful of products, so the challenge here was to make every product page rich in images and information, and also include a huge amount of supplementary information about the uses of the torches.
Safe-Light.com is also the first site Random River has designed which is almost entirely focused on US customers. In order to make sure the site would work for the US, Random River carried out some research and implemented some features that range from the obvious (a flag incorporated in the design) to the less obvious (spelling and grammar).
Here’s a quote from James Meyer, owner of Safe-Light.
“I am absolutely delighted with Actinic Business and consider it has been one of my best business investments. And of course, I cannot speak too highly of Chris Dicken’s expertise and his patience and helpfulness in his customer dealings. Quite suberb.”