The owners of The Riedel Shop wanted a modern attractive design that could be rolled out eventually to a number of other brands. To this end, Random River created a clean white/grey based site with a single highlight colour (burgundy). That way, all the client needs to do to use this design for another brand is to change the logo and highlight colour and they are done.
As well as being flexible, the design for this site is also very attractive and modern, allowing the excellent glassware photography to shine.
Recently Random River revisted the site at the request of the client, introducing an attractive home page, mega (multi-column) menus and ‘range pages’ similar to johnlewis.com that introduces a range of glassware before allowing customers to browse further.